The ShOws AW14 – Day 1

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The concept of the shOws—to give young emerging designers without the capital to show at World Mastercard Fashion Week the opportunity to present to industry insiders—is very near and dear to us here at The Pack. As a group of fashion writers and enthusiasts, The Pack has always been more interested in the unconventional, envelope-pushing peripheries of fashion. And any fashion show producer that gives fresh new talents the chance to show their collections to fashion journalists, bloggers, buyers, and stylists completely free of charge is pretty much a hero to us.

Since the program’s inception in 2011, Paola Fullerton, the producer behind the shOws, has shown young designers like Jeremy Laing and Mark Fast. Both have since experienced tremendous success here in Canada and in the international fashion world. This year, the designers showcasing their AW14 collections are also Canadian bred and internationally endorsed.


Bellavance

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bellavance2

bellavance3

bellavance4Photos via Bellavance

Claim to fame: Sold their last collection exclusively through Opening Ceremony.

Alma Mater: Parsons the New School for Design in NYC

Brand aesthetic: Approachable and aspirational apparel with a foundation in American sportswear, artfully constructed and impeccably executed

FW14 Motifs: Early-Noughties dark raw denim, grey-on-grey, “garbage bag” pleating, distressed seams, tiny boob tops juxtaposed with ladylike midi skirts, reversed men’s shirts, apron skirts, graphic links that resemble argyle “tattooed” on knife pleats fragmenting as the garment moves

FW14 Inspiration: Rebelling against the rigidity of learning institutions

Steven Tai

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steventai2Photos via style.com and Liz Bella Agency

Claim to fame: Worked for Stella McCartney, Hussein Chalayan, Damir Doma, and Viktor & Rolf. Sold at Hold Renfrew and regularly appears in British & French Vogue. Debuted his eponymous line during the VFiles showcase at NYFW. Received the Chloé Inaugural Designer Award in 2012.

Alma Mater: Central Saint Martins in London

Brand aesthetic: Self-professed mad scientist of construction, Tai loves to manipulate fabrics using unexpected techniques with stunning, sometimes tongue-in-cheek results.

FW14 Motifs: knife pleats affixed on every exposed panel, baggy silhouettes, manipulated Lurex, contrasting textures, skirts layered over pants, laser-cut nylon, fringe made from cut-up jacquard, velvety flower appliques made from finely sliced embroidery

FW14 Inspiration: “A girl who broke up with her boyfriend and kept all of his clothes”

Stay tuned for our review of day 2 of the shOws.

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