A fun game I like to play is look at every Zara collection and guess the “originals”. I see flashes of Carven and Gucci’s fall 2014 collections in the leopard looks, Alexander Wang in the sportier ensembles, and Christopher Lemaire and The Row in the grey garments.
As Zara’s influence continues to grow among fashion-savvy women, so too have their discreet copycat skills. What makes them so good at channeling their influences can be boiled down to three things: good styling, adoption of vague ideas rather than exact copies, and a choosiness when deciding just which brands to emulate. Balenciaga, Stella McCartney, Celine are all fair game. Missoni, Jeremy Scott, Versace: probably not. Because my personal style has always leaned towards minimalism, I’m more than happy that those are the brands Zara chooses to flatter with imitation. Zara’s brilliance at interpreting their influences and styling them in a modern way has even made a fan out of Olivier Rousteing, creative director of Balmain, and I have to say I agree.
Images vis Zara.com