We first hyped the work of Toronto styling and photography project MILA back in July when the duo (Maddalena Petrosino and Eleonora Gaspari) released part 1 of their Yonge St. editorial series for nssmag.com. Showcasing Toronto apparel and retailers, each part of the series features clothing pulled from some of the most forward-thinking local shops and vintage boutiques. While Yonge St. no. 1 used vintage and new garments sold exclusively at Dundas West retailer, SOOP SOOP, Yonge St. no. 3 was styled with pieces from one of my personal favourite Toronto shops, Parloque.
Located about three blocks from my house, Parloque has been doin’ its thang and doin’ it really well during the seven short months since it opened its doors in the spring. Self-professed to serve the “bold & boundless, the visionaries & vanguards”, the menswear and womenswear retailer carries a range of indie and streetwear brands like South Korea’s S=YZ, New York’s Kathleen Kye, Copenhagen’s Soulland, London’s Malmo, and local heroes Willis Chan and Daily News Project. Much like that other hugely influential retailer reppin’ emerging designers and cult labels, Opening Ceremony, Parloque fills that gaping hole in the Toronto retail scene for stylistically innovative, fashion forward clothing that won’t necessarily require a month’s rent in order for you to afford it.
Yonge St. no. 3 was shot in the Little Italy neighbourhood of Toronto and features the babelicious babe Daphne. You can see the editorial and complete list of brands in Cake magazine and online at nssmag.com.
All images via MILA.