OK so I guess neoprene and structured sweatshirts have been done. A lot. But even the most done-to-death trends, like 70s boho and #healthgoth, can achieve freshness in the right hands. MINIMANIMO is a South Korean clothing label based in Incheon (a suburb outside of Seoul) that specializes in sporty minimalist basics that can be worn by both men and women. Their Instagram and Tumblr are full of stark, mostly black and white photography of their small line of sweatshirts, trousers, and jackets, styled and directed in a simple but striking way. A stranger’s arms here, a deliberate hairclip there, strategic splatters of milky/powdery substance everywhere else. Black and white work together in almost every style situation, but in photoshoots the contrast between light vs. dark is almost magical.
Images via MINIMANIMO.