Margarita

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Every once in a while, a street style unicorn emerges from the sea of Birkin bags, Jimmy Choo shoes, and H2T Prada that’s become known as the circus outside of Fashion Month runway shows. Her outfits are perhaps a bit more left-field, less refined, at times eccentric, boyish, but always memorable. She isn’t too concerned with wearing big name designers but would rather show love to less established, up-and-coming talents like Nasir Mazhar and Marques’Almeida. She gravitates toward unusual accessories like tomato red vinyl bucket hats , and isn’t afraid to try out unexpected combinations like Nike gym socks with strappy sandals (before everyone else started doing it obviously).

Not to be a hater but scoping out the street style scene during Fashion Month gets super boring after the 5th or 6th slide. A mixed print here, a bratty graphic tee there, at least three kinds of handbags in the shape of a fruit/body part, plus countless arm parties scattered throughout and I’m ready to throw in the towel. How thankful I am for women like Margarita Zubatova who bring a totally nonchalant vibe to the contrived polish of fashion week peacocking. Like the Rei Kawakubo faithfuls, the Emmanuel Alts, and the Rick Owens loyalists, women like Margarita have a powerful fashion compass, their sense of personal style outweighing even the most ubiquitous trends.

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Margarita takes her self-assured style vision and applies it to her work as a freelance stylist and as a buyer at the Kuznetsky Most 20 concept store based in Moscow. Information regarding her career is hard to come by on English-speaking Google but I was delighted to find some of her lookbooks and editorials, including one she styled for ZDDZ’s debut collection as part of September’s VFiles’ Made for Fashion show. She is also principle stylist for Ukrainian designer and Central Saint Martins grad, Yasya Minochkina, and you can see her handiwork in the minimal and sporty images above. Did I also mention that she has great taste in music? Check our her IG for video and photographic shout outs to amazing musicians like Dev Hynes, Kelela, and DJ Rashad (R.I.P.). OK I’ll stop stanning so hard.

Images via iamkoo, tommy ton, j’ai perdu ma veste, style du monde, and Yasya Minochkina

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